Senior Growth Manager

Summary

Complete growth operator with 11 years covering production, ad-network UA, publishing build-out, and studio growth leadership. Manages 7-figure monthly budgets across every major network on titles with 500M+ lifetime downloads. Strong on measurement, creative testing, ASO, and ad-mon. Distinctive breadth from having sat on all sides of mobile growth (producer, ad network, publisher, and studio) and across both a large regional market and the global market.

Commercials

Day rate (contract)

£600 / day

Annual salary (permanent)

£60,000 to £76,000 / year

Open to

Permanent · Contract

Availability

Available now

Budget managed

£1m+

Skills

• Growth Management
• User Acquisition
• Performance Marketing (Meta / Google / TikTok / DSPs)
• Ad Monetisation
• ASO
• Funnel & Monetisation Optimisation
• Creative Testing Strategy
• Attribution & Analytics (AppsFlyer / Adjust / MMPs)
• Marketing Automation & Data Pipelines
• Seven-Figure Budget & ROI
• Team Leadership

Experience

• 11 years in mobile, spanning game production, ad-network UA, publishing, and growth leadership, with 10+ years focused on growing mobile apps and games through paid acquisition and continuous experimentation. Comfortable from early scale up to seven-figure monthly budgets.
• Most recently Senior Growth Manager at a hypercasual-to-hybrid-casual mobile games studio: owned end-to-end growth on assigned titles (all UA, campaign design and hands-on build, ASO, and ad-monetisation setup) across seven-figure monthly budgets on AppLovin, Unity, ironSource, Mintegral, TikTok, Meta, Google, incentivised, and programmatic. The portfolio included apps with 500M+ lifetime downloads. Partnered with data science to automate bidding (90% less manual work), built a systematic creative-testing and ASO experimentation pipeline, and reported to the Head of Growth and C-level while collaborating with data science and creative.
• Before Germany, Digital Marketing Lead at a mobile apps growth company, leading a 5-person cross-functional growth team (UA, retention, LiveOps). Rebuilt performance-marketing processes end to end (attribution pipelines, optimisation frameworks, new paid channels) and built executive reporting dashboards for growth, monetisation, and retention.
• Earlier, Growth Lead at a major regional app store and publishing operation, where he built the publishing and growth department from scratch to 11 people across marketing, product, and publishing. Within ~2 years the operation had 5 titles in the store's top-10 grossing and ~60M monthly users, driven by large-scale UA, retargeting, ASO, and cohort-led experimentation.
• Foundations at a mobile advertising network (UA, retargeting, and re-engagement; key accounts representing 50%+ of network traffic; programmatic media buying across SSPs and RTB) and, at the very start, ~3 years as a Game Producer shipping 3 successful mobile games on a large regional store (60M+ users) using agile Scrum and Kanban.

Motivations

Deliberately moving toward leadership, looking to provide influence and impact for growing teams. Open to both apps and gaming companies.

Recruiter notes

Complete growth operator: 11 years covering production, ad-network UA, publishing build-out. Managing UA on titles with 500M+ downloads and 7-figure monthly budgets. Strong on measurement, creative testing, ASO, and ad-mon, and fluent across every major network.

Leadership is the clear next step and a real strength: built an 11-person department from scratch, led 5-person cross-functional growth teams (UA, data, LiveOps), mentored and onboarded growth hires, and set up scalable processes and KPIs.

Distinctive breadth from having sat on all sides of mobile growth (producer, ad network, publisher, and studio) and across both a large regional home market and the global market after relocating to Germany.

Profile filters

Discipline

UA

Industry

Games · Apps

Categories

Hypercasual · Hybrid-casual · Casual · Lifestyle · Productivity · Entertainment

Channels

Meta · Google · TikTok · Programmatic

Monetisation

IAA · IAP · HYBRID

Expertise

Creative scaling · Audience strategy · Reactivation · SKAN / measurement

Location

Berlin, Germany