Head of Growth

Summary

Multi-disciplinary growth marketer with a strong engineering and data combination. Owns UA end-to-end: creative production, ASO, monetisation design, A/B testing, and community building. Recent Head of Growth on an RPG launch hit ~$1 CPIs in Tier-1 GEOs, 15% D7 ROAS uplift from monetisation design, ~10% ASO conversion lift, and 3x community growth. Stays hands-on across the stack.

Commercials

Day rate (contract)

£500 / day

Annual salary (permanent)

£51,000 to £55,000 / year

Open to

Permanent · Contract

Availability

Available now

Skills

• User Acquisition (Organic + Paid)
• UA Creative Production
• Creative Testing & Iteration
• ASO
• Monetisation & IAP Design
• Product Marketing
• Data Analysis
• A/B Testing
• Community Building
• Customer Segmentation
• Go-to-Market

Experience

• Multi-disciplinary growth marketer with engineering, data, and research background combining growth, performance, and product marketing into one holistic approach; consistently hands-on in small, cross-functional teams.
• Most recently Head of Growth at a mobile games studio, owning soft and global launch and UA strategy for an RPG title: KPI-centric UA creative production and iteration (ROAS/CPI/CPE/retention), ASO lifting conversion ~10%, monetisation design driving a 15% D7 ROAS uplift, and A/B testing that reached ~$1 CPIs in Tier-1 GEOs on Android and iOS, plus 3x community growth. The role ended in a redundancy after the studio's funding fell through.
• Before that, a multi-year progression at a gaming company that began as a web gaming platform and moved into mobile: from Product Specialist and Product Marketing Manager (Mixpanel ownership, data-driven product reporting, tutorialisation, feature-project management, and helping build a 250k+ userbase) up to Growth Lead.
• As Growth Lead there, designed soft-launch and UA strategy for a dating and life-simulation mobile game, ran a weekly playtest-driven design loop, hit peak ASO conversion of 88% on Tier-1 iOS and sub-$1 CPIs, built a 1,500+ member playtesting community in 6 months, and managed a team of 6 (2x creative output and guided playtests).
• Earlier in that progression, as Growth & Product Marketing Manager, ran marketability testing, go-to-market (+20% organic lifetime users at launch), social strategy (20M+ impressions across paid and organic), and owned email marketing end to end.
• Strong data-and-creative combination: comfortable owning the analytics side and producing UA creative directly, running structured creative testing. Also runs personal growth and content projects, including a video-production channel and a gaming-events project grown 300% YoY on attendance.

Motivations

Core preference is UA and creative production, with product and monetisation/IAP design as genuinely enjoyable adjacent work. Wants small, multi-disciplinary teams where he can stay hands-on across UA, creative, ASO, product, and monetisation. Prefers to avoid casino products.

Recruiter notes

Rare mix of a rigorous science and data background with hands-on UA creative production, which shows up in the numbers ($1 CPIs, 88% ASO conversion, 15% D7 ROAS uplift). Strong fit where a studio wants one person to own UA end to end, creative through analytics.

Profile filters

Discipline

UA

Industry

Games

Categories

Casual · Midcore

Genres

RPG · Simulation

Channels

Meta · Google · TikTok

Monetisation

IAP · HYBRID

Expertise

Audience strategy · Reactivation

Location

eu · remote