Lead Growth Manager

Summary

Growth manager with a strong internal-promotion story: UA Executive to Lead Growth Manager at the same publisher in ~4 years. Now owns growth across the publisher's full live portfolio, steering the team to spend and ROAS targets across all major UA networks with up to $2.5M/month in spend. Trilingual with an international business education.

Commercials

Day rate (contract)

£550 / day

Annual salary (permanent)

£62,000 / year

Open to

Contract · Permanent

Availability

Available now

Budget managed

£1m+

Skills

• User Acquisition
• Growth Management
• Hyper / Hybrid Casual
• IAA & Hybrid Monetisation
• CPI / CPE / AdROAS / HybridROAS
• Rewarded Campaigns
• Creative Testing
• Portfolio Management
• Team Mentoring
• Google / Meta / TikTok
• AppLovin / IronSource / Unity / Mintegral
• China UA

Experience

• 6+ years (since 2019) in mobile games user acquisition and growth, focused on hyper and hybrid casual, with a strong internal-promotion record (UA Executive up to Lead Growth Manager at the same publisher).
• Currently Lead Growth Manager at a hyper/hybrid casual mobile games publisher, responsible for growth across the entire live portfolio (a mix of IAA and hybrid-monetised titles). Steers the growth team to spend and ROAS targets across all major UA networks, owns the publisher's global growth effort, and works closely with creative, product, and data. Manages up to $2.5M/month in UA spend and grew yearly spend ~20% while holding performance through a goal rework. Mentors and tailors development plans for each team member.
• As Senior Growth Manager, ran a 5-to-6 title hyper/hybrid casual portfolio end to end (scaling live games, launching and testing new titles, ongoing UA health checks), established new hybrid-casual UA methodologies, and managed up to ~$500K/month spend before promotion to Lead.
• Earlier, as UA Executive, ran 2 to 3 IAA titles with continuous network and campaign-type testing, delivering 4 launches and a promotion in year one; top title reached 130M+ downloads.
• Before games, held an app-store growth and operations role at a major technology group (store operations, performance-marketing tracking, data analysis and creative optimisation for advertising clients), and began in an associate UA and publishing role at a hypercasual publisher, where he standardised the UA testing pipeline and was named company MVP.
• Trilingual with an international business education; deep hands-on UA across Google, Meta, TikTok, AppLovin, IronSource, Unity, Mintegral, and rewarded channels.

Motivations

Spends both halves of the year in different countries looking for remote roles.

Recruiter notes

Strong internal-progression signal: moved from UA Executive to Lead Growth Manager at the same publisher in roughly four years, with promotions explicitly tied to results. Reads as someone studios retain and keep betting on.

Cross-market profile is the standout: native Mandarin plus a Nordic language and an international business background.

Profile filters

Discipline

UA

Industry

Games

Categories

Hypercasual · Hybrid-casual

Channels

Meta · Google · TikTok · Programmatic

Monetisation

IAA · HYBRID

Expertise

Creative scaling · Audience strategy

Location

eu · remote