Head of Growth

Summary

Growth and performance-marketing leader with 15+ years scaling consumer products across mobile games, apps, social platforms, and AI. Has managed up to $10M/month in UA spend and led teams of up to 12, with full ownership of ROAS, CAC, LTV, and payback. 5+ years in games specifically, plus recent lean into pLTV modelling, cohort forecasting, AI-assisted creative and n8n workflow automation. Ideally looking to get back into gaming.

Commercials

Day rate (contract)

£800 / day

Annual salary (permanent)

£80,000 to £120,000 / year

Open to

Permanent · Contract

Availability

Available now

Budget managed

£1m+

Skills

• Growth Marketing Strategy
• Performance Marketing
• Full-Funnel Optimisation
• pLTV Forecasting & Cohort Modelling
• Creative Strategy & Testing
• ASO
• Influencer / CTV
• Retention & Unit Economics
• Team Leadership
• Product & Marketing Analytics
• n8n AI Workflow Automation
• Meta / Google / TikTok / DSPs

Experience

• 15+ years in growth and performance marketing, scaling consumer products across mobile games, apps, social platforms, and more recently AI-driven products. Has managed up to $10M/month in acquisition spend and led teams of up to 12, with full ownership of ROAS, CAC, LTV, and payback.
• Currently Head of UA and Growth (remote contract) at a venture studio for AI startups, owning go-to-market and unit-economics guardrails for an AI health app (subscription MRR, CAC, payback, LTV, ROAS) and building an n8n-based AI creative operating system shipping up to 100 assets a day at a 32% win rate.
• Previously Head of Mobile Growth at a major Russian tech and telecom group, where she doubled the travel product's hotel bookings month over month for six consecutive months, lifted daily orders ~10% via web-to-app conversion work, led a team of 5, and 4x'd creative velocity using AI.
• Founding Growth Lead (contract) at an early-stage AI fashion and wardrobe app: acquired the first 50K users via Meta and TikTok at 36% D3 retention, raised app-store conversion 65% through ASO, and fed UA insight into the product roadmap (onboarding conversion +25%).
• 5+ years in games. Games track record runs deep: UA Lead during the soft launch of a casual social title (D5 retention +30%, with findings shaping narrative and features); Lead UA at a UK studio behind a long-running 3D social-world mobile game (scaled IAP across Meta, Google, TikTok, and DSPs in Tier-1, LATAM, and APAC, migrated the stack to a new MMP and LTV model, managed a multi-million annual budget); plus earlier UA manager roles at a social casino publisher and a UK mobile games studio.
• Notable cross-domain wins: a zero-production-cost TikTok strategy scaling a Gen Z game across 18 countries; a UGC video app taken to a Top 3 Google Play ranking with 3x active users in 3 months; CAC cut 21% on a UGC platform via media-mix restructuring; and profitable spend grown 10x on social casino via new channels and AEO.

Motivations

Joining a great team with a solid product is the most important thing for her.

Recruiter notes

Provisional read from CV review only, no direct conversation yet. Not just channel and ROAS but pLTV modelling, cohort forecasting, unit economics, and retention. Suits a Head of Growth brief more than a pure UA seat.

Heavy recent lean into AI-assisted creative and workflow automation.

Both games and apps experience, but ideally looking to get back into gaming.

Profile filters

Discipline

UA

Industry

Games · Apps

Categories

Casual · Midcore · Health & fitness · Lifestyle · Entertainment

Genres

Casino · Simulation

Channels

Meta · Google · TikTok · Programmatic · Influencer

Monetisation

IAP · HYBRID

Expertise

Creative scaling · Audience strategy · Reactivation · SKAN / measurement

Location

uk