Head of Product & Ad Monetisation

Summary

Rare breadth at real scale. Sits at the intersection of product, monetisation, and ad-mon, with hard P&L ownership across a portfolio in the hundreds of millions and a shipping record ($100M P&L, new titles to ~$15M/year, doubled LTV, +10pt retention, +20% IAP). Early and credible on AI in production (LLM test automation, Gen-AI UX agent, cycle-time cuts). Commercial and partnerships pedigree from platform years travels well into product, GM, or ad-mon leadership seats.

Commercials

Day rate (contract)

£1,000 / day

Annual salary (permanent)

£140,000 to £180,000 / year

Open to

Permanent · Contract

Availability

Available now

Skills

• Product Leadership
• Ad Monetisation
• P&L Management
• LiveOps
• Monetisation Strategy
• Cross-Functional Leadership
• Data-Driven Product
• Segmentation & Personalisation
• AI / LLM-Powered Tooling
• Strategic Partnerships
• Team Building

Experience

• 16+ years across product, monetisation, and commercial leadership; the last several years in casual mobile games following a long stint at a major global technology platform. Track record of scaling consumer digital products used by millions worldwide.
• Currently holds a dual mandate at a mobile games studio: General Manager, Head of Product AND Head of Ad Monetisation. Owns product strategy, P&L, and full user experience for the portfolio ($100M P&L, 2M+ DAU across the US, UK, Australia, and Canada), while running the centralised ad-monetisation platform that services every studio's games. Across the two mandates he carries responsibility for a combined portfolio generating several hundred million dollars in annual revenue.
• Leads 75+ cross-functional people, including senior and lead PMs across product plus the company-wide ad-monetisation function.
• Product wins: launched a new puzzle title from concept to $15M ARR in 6 months; doubled yearly LTV on a flagship word title via segmentation-driven personalisation and monetisation; lifted early retention by 10 points on select titles through content personalisation; and grew IAP revenue 20% with personalised seasonal offers and social features.
• Drove the studio's AI transformation: shipped an LLM-powered automation platform that cut release cycle time ~25% across 10+ games, and a Gen-AI UX-validation agent that cut design-review time 15% and iterations 30%.
• Ad monetisation: led company-wide strategy delivering 20% YoY growth to $XXXM+ ARR through platform optimisation, new ad formats, and partnerships with leading ad networks and mediation platforms (including AppLovin).
• Earlier, ~5 years at a major global technology platform across its app-store games and ad-monetisation arms as a strategic partnerships manager, advising several of the world's largest gaming and app companies on revenue growth and managing a $250M+ portfolio; launched a new apps/games service generating $100M ARR incremental revenue across APAC. Before that, ~7 years in brand, sales, and regional P&L roles at a multinational company.

Motivations

Ready to expand horizons beyond current game categories, also into subscription and consumer applications.

Recruiter notes

Rare breadth at real scale: sits at the intersection of product, monetisation, and ad-mon, with hard P&L ownership across a portfolio in the hundreds of millions and a genuine shipping record ($100M P&L, new titles to ~$15M/year, doubled LTV, +10pt retention, +20% IAP).

Early and credible on AI in production rather than just talk: LLM test automation and a Gen-AI UX agent with measurable cycle-time and review-time cuts, and he kickstarted his org's AI transformation.

Strong commercial and partnerships pedigree from his platform years (advising the largest global gaming companies) that travels well into product, GM, or ad-mon leadership.

Profile filters

Discipline

Product / Monetisation

Industry

Games · Apps

Categories

Casual

Genres

Puzzle

Expertise

Creative scaling · Audience strategy · Reactivation · LiveOps

Location

eu · remote