Creative Team Lead

Summary

Marketing creative and animator with 8+ years across the full production pipeline. Specialises in UA video that bridges creative craft with performance data. 200+ creatives shipped across 20+ game titles. Six-year rise from Animator to Creative Team Lead at a casual mobile games studio, leading a multi-disciplinary creative marketing team while staying hands-on producing the winning work himself. Now freelance across mobile games and apps.

Commercials

Day rate (contract)

£500 / day

Annual salary (permanent)

£61,000 / year

Open to

Contract · Permanent

Availability

Available now

Skills

• UA Video Creative
• Ad Creative Direction
• 2D & Character Animation
• Motion Graphics
• 3D / Cinematic (Maya)
• After Effects
• Playable Ad Concepts
• Trailers & Launch Videos
• Social / Short-form Edits
• AI Creative Tools
• Creative Team Leadership
• Data-Driven Creative

Experience

• Marketing creative and animator with 8+ years across the full production pipeline, from stylised PC game art to high-end advertising for global brands, specialising in UA video that bridges creative craft and performance data. 6+ years in UA video, 200+ creatives shipped, across 20+ game titles.
• Six years at a casual mobile games studio, rising from Animator to Creative Team Lead: led a multidisciplinary creative marketing team (2D and 3D artists, graphic design, game dev), handled recruiting and management, and worked hand in glove with UA to turn marketing data into winning creatives across ad networks, all while staying hands-on producing creatives himself. His work leaned cinematic, short 'mini-movie' storytelling ads for the studio's narrative puzzle titles rather than plain gameplay, with a strong hit rate.
• Now works freelance as a UA-focused creative video maker for mobile game studios (UA video creatives built to test and scale on Meta, TikTok, AppLovin, and Unity; playable-ad concepts; launch trailers; and platform-native social and short-form edits).
• Earlier, an animator at an advertising agency producing 3D and 2D video for global automotive and industrial brands and a regional public body; before his creative career, several years in purchasing and supply-chain in the public energy sector.
• Also consults directly with mobile app companies' performance-marketing teams on ad concepts, creative direction, and UA-creative feedback, and has produced video and marketing content for global pharmaceutical brands.
• Toolset spans After Effects, Maya, and AI creative tools, covering 2D animation, motion graphics, and 3D cinematic work end to end (idea generation, storyboarding, modeling, texturing, animation, rendering, compositing). Experienced across hyper-casual, mid-core, puzzle, and hybrid-casual.

Motivations

An artist at heart who loves marketing creative and stays hands-on regardless of title; describes his approach as 'wild west' gamified creativity, making something he believes in, putting it in front of players, and iterating. Open for both apps and gaming, ideally somewhere fast-paced. Comfortable at Lead level and could step into a Head of Creative or creative-marketing lead role.

Recruiter notes

Blend of true animation and cinematic craft with genuine performance-marketing fluency (reading UA data into creative, testing and scaling on the major networks). He makes the ad and understands why it wins.

Proven creative leader who stays on the tools: took a marketing creative team through recruiting, management, and daily creative feedback while continuing to produce the winning work himself. His cinematic, story-led 'mini-movie' concepts are a differentiator versus pure gameplay creative.

Profile filters

Discipline

Creative production

Industry

Games · Apps

Categories

Hypercasual · Hybrid-casual · Casual · Midcore

Genres

Puzzle

Creative formats

Video · Playable · Motion

Expertise

Creative scaling · Audience strategy

Location

eu · remote