Senior UA Manager

The role

Take full ownership of user acquisition across a portfolio of games: budgets, creative strategy, and automation. You will be evaluated on ROAS and on the scalability of the systems you build, not on the number of campaigns you launch.

Responsibilities

• Independently manage UA budgets of several hundred thousand euros per month across the major networks (Meta, Google, TikTok, AppLovin, Unity, Mintegral, ironSource)

• Own the acquisition P&L of your titles: CPI, D7/D30 ROAS, LTV, and payback, broken down by geo, platform, and creative

• Drive creative strategy with the creative team: hypothesis design, use of AI generation tools, and systematic analysis of winning and losing concepts

• Build the UA automation infrastructure: budget and ROAS monitoring agents, optimization rules through network APIs, automated reporting and alerting connected to the MMP

• Close the loop between UA, monetization, and retention in collaboration with the Data and Product teams

• Anticipate ecosystem changes (SKAN, privacy, new channels) rather than react to them

Requirements

• 5+ years of mobile gaming UA experience, including significant experience in hyper-casual or hybrid-casual, with directly managed budgets of at least €300k per month

• A verifiable track record: you can name the titles you scaled, provide before-and-after figures, and explain precisely what you did

• Expert command of attribution: MMPs (Adjust, AppsFlyer), post-ATT measurement, SKAN , you understand the limits of each measurement model and can make sound decisions despite uncertainty

• Full analytical autonomy: fluent in SQL, comfortable with Looker or equivalent, able to build your own LTV models without relying on the data team

• Demonstrated automation experience: you have built systems (Python scripts, network APIs, n8n, LLM agents) that run in production, and you can describe them in technical detail

• Fluent English required

This role requires direct ownership of campaigns and budgets. If your automation experience is limited to consuming dashboards, this position is unlikely to be the right fit.

Nice to have

• AI agents in production for creative analysis or campaign optimization

• Strong Python skills beyond basic scripting

• End-to-end experience taking titles from soft launch to global launch